With a company timeline dating back to the 1950s, Wilsonart has a rich and varied history that required some truly special treatment to condense without losing information. A timeline paradigm with paging by decade and expandable “years” was a key and modern path to usability.
Try it out
product hero rotators
Imagine an image library spanning a portfolio of DVDs – that is what Wilsonart’s marketing department produced as source material for their new website. Rather than building a huge thing in one place, Wilsonart and Mercury staff devised an assortment of “hero” rotators throughout the site.
timeline & heros
The Wilsonart website isn't all products, ecommerce and dealer locators – rich presentation of content, imagery and company information is also a key part of wilsonart.com. Mercury’s key challenge: presenting Wilsonart’s rich stockpile of imagery and content without overwhelming visitors.
An interactive company timeline and dynamic "hero" image rotators are two key tools Mercury and Wilsonart used to present a large library of contextual product images and company history. Go ahead and take a look – you won’t break anything.